"Looking for a camera designed to meet your digital photography needs? Whether you are a first time user, a style-savvy consumer or a photography buff, Nikon's 2007 COOLPIX line-up has a camera and feature set for you. Nikon has added eight new COOLPIX cameras to its Life, Style, and Performance Series boasting high-quality design, advanced imaging and sharing technologies, and innovative new features.

"This year marks Nikon's 10th Anniversary for COOLPIX and each generation of compact cameras includes superb technologies, allowing consumers to capture great pictures with ease," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "For the 2007 line-up, we continued to make the picture taking process simple and easy while producing cameras with distinctive feature sets, allowing the consumer to choose a camera that meets their digital photography needs."


Designed with the casual snap-shooter in mind, the Nikon COOLPIX L10, L11 and L12 combine high-quality design and construction with user-friendly features at affordable prices. All three cameras utilize a 3x optical Zoom-Nikkor glass lens, a big, bright LCD and a lightweight, ultra-portable body style. Additionally, each of the new L series cameras boast impressive battery life and a higher light sensitivity, which makes it easy to produce quality shots in low light situations.

With generous effective megapixel values of 7.1 for the COOLPIX L12, 6.0 for the COOLPIX L11 and 5.0 for the COOLPIX L10, users have the ability to produce clear, crisp pictures. Additionally, the L12 offers Optical VR Image Stabilization, which overcomes camera shake to produce sharper images.

The COOLPIX L10, L11 and L12 will be available nationwide beginning March 2007 at an MSRP of $119.95, $149.95, and $199.95, respectively.


Building on the success of the COOLPIX Style Series of digital cameras, Nikon is pleased to introduce the S50 and S50c. These cameras combine enhanced imaging quality and performance with an eye-catching wave surface design. The COOLPIX S50 and the COOLPIX S50c boast 7.2-effective megapixels, a 3x Zoom-Nikkor glass lens and a huge, bright, high resolution 3.0-inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. Futhermore, the COOLPIX S50c also offers the additional benefit of a built in Wireless capability for e-mail and image storage with the COOLPIX CONNECT 2 services.

COOLPIX S50c users can take advantage of Nikon's wireless transfer features through the latest version of COOLPIX CONNECT. With COOLPIX CONNECT 2 users can share pictures with friends and family from just about anywhere by emailing images directly from the camera through open access wireless hotspots. In addition, S50c users can also store up to 2 gigabytes of images on a secure Nikon server, providing a valuable back-up or an opportunity to clear memory from the SD card when capturing images away from home.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide beginning April 2007. The S50c has an MSRP of $349.95 and the S50 has a MSRP of $299.95.


Nikon has added two new, stylish, and feature-packed digital cameras to the Nikon COOLPIX Style Series line-up, the S200 and S500. Boasting 7.1 effective megapixels, a 3x Zoom-Nikkor glass lens, VR Image Stabilization technologies, and sleek all-metal bodies, these cameras exude high performance and exquisite design. Both cameras feature new body designs; the S200 is constructed from brushed aluminum while the S500 is crafted in stainless steel. Advanced performance is particularly pronounced in the S500; among compact digital cameras the COOLPIX S500 is fast, with an amazing start up time (0.6 seconds) and a shutter lag, in response priority mode (once the camera has focused) of just 0.005 seconds.

In addition to the aforementioned features, the COOLPIX S200 and S500 feature several imaging innovations designed to encourage effortless shooting for the consumer. The S200 utilizes Electronic Vibration Reduction (e-VR) Image Stabilization, a feature that overcomes camera shake for sharper results. For greater vibration control, the S500 features Optical VR Image Stabilization, a feature that compensates for camera shake ensuring sharp images. The S500 features a new Anti-Shake button, located on the top of the camera, which activates high ISO, VR Image Stabilization and Best Shot Selector (BSS) at the same time to produce clearer results in low light or at telephoto zoom settings.

The COOLPIX S200 and the COOLPIX S500 will be available at photo-specialty stores nationwide beginning March 2007 at an MSRP of $249.95 and $299.95 respectively.


Nikon is pleased to introduce the COOLPIX P5000 to the Nikon COOLPIX Performance Series of digital cameras. The new COOLPIX P5000 offers advanced functions, ease of operation, and high image quality that is sure to satisfy photo and camera enthusiasts. The P5000 boasts 10-effective megapixels, a 3.5x Zoom-Nikkor glass lens, an optical viewfinder, and an incredible, bright 2.5-inch LCD monitor with anti-reflection coating. The P5000 also incorporates a new advanced image-processing engine, which optimizes low light performance and color reproduction, and Nikon's Optical VR Image Stabilization, which compensates for camera shake to create sharper images.

COOLPIX P5000 users can take advantage of the new mode dial which provides quick access to a selection of 16 different scene-optimized modes, seven movie modes, Anti-Shake mode and High Sensitivity mode. A turn of the mode dial to Anti-Shake mode activates High ISO and Best Shot Selector (BSS) in addition to VR Image Stabilization, which automatically sets the optimal ISO for steady results, and will allow users to select and save the best image from up to ten sequential shots. In addition, the mode dial has the choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater camera control.

The COOLPIX P5000 is compatible with add-on system components to extend the users creative possibilities, including the Wide-angle lens Converter (WC-E67) and the Telephoto lens Converter (TC-E3ED). A built-in accessory shoe supports the use of Nikon's advanced i-TTL flash control for external flashes, including the SB-400, SB-600, and SB-800 Speedlights.

The COOLPIX P5000 will be available nationwide beginning March 2007 with an MSRP of $399.95.

Nikon's In-Camera Image Innovations

Unique to COOLPIX digital cameras, and available throughout the line-up, is Nikon™s In-Camera Imaging Innovations, which gives users the power to automatically improve recorded images in-camera. This combination provides quick, easy in-camera functions for enhancing or correcting images including:

In-Camera Red-Eye Fix: automatically detects and corrects red eye, a common condition that occurs in flash photography.

Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.

D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.

In addition, every new COOLPIX camera features TV Quality Movie Modes (recording movies at up to 30 fps with sound) and scene modes designed to set the camera for optimum performance in a variety of photo settings. Each COOLPIX camera comes bundled with Nikon's exclusive PictureProject software. The PictureProject software is powerful and user-friendly and makes transferring, organizing, editing and sharing photos a snap.

*Face-recognition capability may be limited in some shooting conditions.

About Nikon

Nikon, At the Heart of the Image Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon™s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative, the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.