Woman taking a picture of cake with an affordable digital camera.
Red Affordable Digital Camera

Great photos and videos plus the reliability of a Nikon

The colorful and compact cameras in Nikon’s Budget Friendly COOLPIX camera collection feature simple, easy-to-use interfaces and versatile zoom ranges, ideal for those who want “just the basics” and anyone starting out with their first camera.
Silver budget friendly digital camera
Zoom lens on affordable camera

Versatile wide-angle zoom lenses

Get the whole gang into the shot, or zoom in for a detailed close-up portrait. With superb NIKKOR glass lenses and versatile zoom ranges, you’ll catch all the shots that matter.
Girl enjoying her COOLPIX camera

Look at that!

Easily compose, review and share your shots with a bright, clear LCD screen.
Wi-Fi Connectivity

Technology Equipped

Enjoy your camera for years to come, thanks to the latest camera features—even built-in Wi-Fi® and NFC on select models*.
Collection of COOLPIX cameras

Pocket-sized style

Match your personal style with sleek cameras available in a wide selection of colors.
HD video recording button

Memories that move, at the touch of a button

Capture the sights and sounds of a moment with the touch of a button with our budget friendly digital cameras.. Simply press the dedicated Movie Record button and start recording HD video with sound.

± Wi-Fi Compatibility

Cameras having built-in Wi-Fi® capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with cameras having built-in Wi-Fi capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter.

Compatibility information can be found, and the application can be downloaded, at:

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi Certified logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.

Budget Friendly COOLPIX Comparison

NameColorsZoomSensor & ResolutionHD VideoDisplay
  • Silver color option for
  • Black color option for
8x Zoom-NIKKOR Glass Lens20.1 MP CCD Sensor720p HD Video2.7" LCD
  • Silver color option for
5x Zoom NIKKOR Glass Lens16.1 MP CCD Sensor720p HD Video2.7" QVGA LCD