Great photos and videos plus the reliability of a Nikon

The colorful and compact cameras in Nikon’s Budget Friendly COOLPIX collection feature simple, easy-to-use interfaces and versatile zoom ranges, ideal for those who want “just the basics” and anyone starting out with their first camera.

Versatile wide-angle zoom lenses

Get the whole gang into the shot, or zoom in for a detailed close-up portrait. With superb NIKKOR glass lenses and versatile zoom ranges, you’ll catch all the shots that matter.

Look at that!

Easily compose, review and share your shots with a bright, clear LCD screen.

Technology Equipped

Enjoy your camera for years to come, thanks to the latest camera features—even built-in Wi-Fi® and NFC on select models*.

Pocket-sized style

Match your personal style with sleek cameras available in a wide selection of colors.

Memories that move, at the touch of a button

Capture the sights and sounds of a moment with the touch of a button. Simply press the dedicated Movie Record button and start recording HD video with sound.

Flattering portraits

Nikon’s innovative Smart Portrait System makes it easy to shoot beautiful portraits without red-eye or blinking subjects.

Sharper images

Vibration Reduction technology helps keep your photos and videos steady, even if your hands are a little shaky, and Target Finding AF helps keep your subject in focus.

Budget Friendly COOLPIX Comparison

NameColorsZoomSensor & ResolutionHD VideoDisplay
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COOLPIX L32
  • Red product color
5x Zoom-NIKKOR Glass Lens20.1 MP CCD Sensor720p HD Video3.0" LCD
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COOLPIX A10
  • Silver product color
5x Zoom NIKKOR Glass Lens16.1 MP CCD Sensor720p HD Video2.7" QVGA LCD
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COOLPIX S3700
  • Silver product color
  • Red product color
  • Pink product color
8x Zoom-NIKKOR Glass Lens20.1 MP CCD Sensor720p HD Video2.7" LCD
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COOLPIX A300
  • Silver product color
  • Black product color
8x Zoom-NIKKOR Glass Lens20.1 MP CCD Sensor720p HD Video2.7" LCD

± Wi-Fi Compatibility

Cameras having built-in Wi-Fi® capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with cameras having built-in Wi-Fi capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter.

Compatibility information can be found, and the application can be downloaded, at:

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi Certified logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.