Updated June 1, 2020
- this Nikon website and any other Nikon websites including any of its microsites or subsites (collectively, Nikon Owned Websites). Nikon Owned Websites are the property of Nikon, its affiliates and/or its licensors;
- Other electronic, in-person, hard copy written or other means by which you may provide us with information, such as by requesting a quote for or other information about our products, purchasing products from Nikon, by participating in Nikon-related contests, sweepstakes and/or other promotions, by redeeming a Nikon-related offer, by registering, attending and/or communicating with Nikon at trade shows, meetings, conferences or events, by applying for employment, by presenting products for service, and/or by registering your product.
- Our Commitment to Privacy
- Notice to California Residents
- The Information We Collect
- How We Use Collected Information
- Who We Share Information With
- Links to Non-Nikon Owned Sites and Social Media
- Online Behavioral Advertising
- Do Not Track Signals
- Our Commitment to Information Security
- Our Commitment to Childrens Privacy
- How To Access or Update Your Information
- Your Privacy Preferences Regarding Personally Identifiable Information – Opting In/Out
- How To Contact Us
1. Our Commitment to Privacy
Nikon recognizes that the protection of information that it receives from you is very important. Collecting information allows Nikon to better understand and to be more responsive to you, as well as to develop and maintain websites relevant to your needs, and assists us in managing our business better. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used.
2. Notice to California Residents
3. The Information We Collect
We collect both Non-Personally Identifiable Information, including but not limited to Cookies, as defined below, and Personally Identifiable Information, each defined below, that you provide to us through the Communication Points.
"Non-Personally Identifiable Information" is information that cannot be used to identify you or to contact you and is information not associated with a specific personal identity. Non-Personally Identifiable Information may include information that you, at your option, voluntarily provide us through any of the other Communication Points such as for example, information such as your hobbies and interests, gender, age, level of education, photographic skill level, research areas of interest, as well as your purchases of and your experience with our products.
Non-Personally Identifiable Information also includes information that we (or third parties) collect and/or log automatically from you by tracking your use of the Nikon Owned Websites, using technology and methodology that enables tracking, such as cookies, pixels, web beacons, log files and other tracking technologies (collectively, “Cookies”). A Cookie is a small file of information sent by a web server to store on a web browser so it can later be read back from that browser. Information that a Cookie collects may include but is not limited to information such as domain type, browser version, service provider, internet protocol address, your geographical location, time spent and web pages visited, as well as information searched for on our Nikon Owned Websites. Cookies are used for purposes such as collecting website data; facilitating the functionality of the Nikon Owned Websites; understanding how you interact with our Nikon Owned Websites; analyzing website traffic patterns on an aggregate basis; serving targeted advertising; personalizing website content that you receive; and helping a website recognize a returning visitor for purposes of saving certain preferences that the visitor set while previously browsing the website.
Specifically, the following Cookies may be used on the Nikon-Owned Websites:
Strictly Necessary & Functional Cookies. These Cookies are necessary for a website to function and cannot be switched off in our systems. They are usually set in response to actions on the website made by you. These Cookies do not store any Personally Identifiable Information. These Cookies are always active and cannot be disabled.
Performance Cookies. These Cookies allow Nikon to measure website activity and improve the performance of the website. If you do not allow these Cookies we will not know when and how you have visited our website, and will not be able to monitor its performance.
Targeting Cookies. These Cookies may be used by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.
Social Media Cookies.These Cookies are set by social media services that we have added to the website for social sharing. They are capable of tracking your browser across other sites and building a profile of your interests. If you do not allow these Cookies you may not be able to use or see these sharing tools.
"Personally Identifiable Information" is information collected from the Communication Points that is associated with a person’s name or personal identity and can be used to identify or contact you. It includes but is not limited to such information as your name, postal address, e-mail address, telephone number (mobile and/or landline), fax number, and credit/debit card information. We do not knowingly collect Personally Identifiable Information from individuals under the age of sixteen.
4. How We Use Collected Information
Nikon uses collected information (both Personally Identifiable Information and Non-Personally Identifiable Information) to provide you with the goods, services, quotes and/or other information that you request, and also to help us better understand the needs and interests of consumers so that we may more closely meet your needs.
For example, we may use Personally Identifiable Information to help you complete a transaction or order with us, to respond to your inquiries and requests, to provide and update you on our customer services and support, to notify you of promotional or special offers, to communicate with you about our products and services, to allow you to participate in an interactive feature, to invite you to participate in surveys about our products and/or services, to send you information about Nikon products, services, promotions, events, firmware or software updates, and service advisories, to suggest how to more effectively use your Nikon products and photography, to post reviews or comments that you have submitted to Nikon, and/or to help us determine other Nikon products, services or information that may be of interest to you (see Section 12 below, “Your Privacy Preferences Regarding Personally Identifiable Information-Opting In/Out” regarding communications to you). Personally Identifiable Information in the form of credit/debit card information is used only for payment processing and fraud prevention.
6. Links to Non-Nikon Owned Sites
Some Nikon Owned Websites include, display and/or host social media buttons, links and other features (collectively, “Social Media Buttons”) that allow you to share your online activities (including but not limited to on Nikon Owned Websites) on third party social media networks such as, for example, Facebook, Instagram, Twitter, LinkedIn, YouTube and others (each, a “Social Media Platform”). If you are logged into one of your Social Media Platform accounts when you visit a Nikon Owned Website, the Social Media Platform may receive information about your visit to the Nikon Owned Website. Your use of Social Media Platforms and your interactions with the Social Media Buttons from a Nikon Owned Website are subject to and governed by the individual privacy policies of each respective Social Media Platform.
7. Online Behavioral Advertising
Nikon may participate in targeted advertising, whereby you may receive advertisements that may be of interest to you on Nikon Owned Websites and/or Non-Nikon Owned Websites from Nikon, third party advertisers or advertising networks. These advertisements are selected based on an assessment of your on-line browsing behavior, search activities and/or demographic information. We do not share Personally Identifiable Information for this purpose.
If you receive a behaviorally targeted advertisement as stated above, you may click on the icon displayed on the advertisement to receive more information, including instructions for opting out from receiving further advertisements from that particular advertising network. Your opt-out choices may depend on your specific device or browser settings and some websites or browsers may have different features regarding your ability to choose which ads to display or opt out from receiving. Please refer to the applicable website that you are visiting for additional information.
For ad networks or other third parties who follow the Digital Advertising Alliances (DAA) Self-Regulatory Principles for Online Behavioral Advertising, or who are members of the Network Advertising Initiative (NAI), you can opt-out of receiving targeted ads from such parties by visiting the opt-out pages on the DAA website at www.aboutads.info/choices/ and/or the NAI website at www.networkadvertising.org/choices/.
8. Do Not Track Signals
Some web browsers may have a do not track option that allows you to opt out of having your on-line activities tracked. As a uniform technological standard has not yet been developed regarding this technology, the Nikon Owned Websites are not currently set up to respond to this feature, and we do not take action to respond to such do not track signals.
9. Our Commitment To Information Security
Information security is important at Nikon, and while no security measure is perfect or impenetrable and we cannot guarantee the security of the information that you provide to us, you can be assured that we maintain physical, electronic and administrative measures and safeguards and periodically review these security measures and safeguards to protect your Personally Identifiable Information from unauthorized or inappropriate access and use.
10. Our Commitment To Childrens Privacy
Our Communication Points are not intended for or directed at individuals under the age of sixteen, and we do not knowingly solicit or collect personal information from or about individuals under the age of sixteen. If we learn that we have collected or received personal information from an individual under the age of 16 without parental consent and verification, we will delete that information. Should any parent or guardian discover that his/her child has provided personal information to Nikon, please contact Nikon at https://www.nikonusa.com/en/about-nikon/contact-us.page to have such information deleted from our records. If you are a California consumer, please see the Addendum for more information concerning personal information of individuals under the age of sixteen.
11. How To Access, Edit, Delete or Update Your Information
You can access, edit, delete and update any Personally Identifiable Information that you provided to us by visiting your profile page on www.nikonusa.com (if you are a registered user) or by visiting https://www.nikonusa.com/en/about-nikon/contact-us.page. to contact us by telephone or email. If you are a California consumer, to exercise your rights under this Section 11, please follow the instructions set forth in the Addendum. To protect your privacy and security, we will also take steps to verify your identity before granting you access to edit or update your Personally Identifiable Information.
12. Your Privacy Preferences -Opting In/Out
You can opt out of receiving promotional communications from Nikon by notifying us that you do not wish to receive such information by visiting your profile page on nikonusa.com (if you are a registered user), by visiting https://www.nikonusa.com/en/about-nikon/contact-us.page and then contacting us either by following the instructions to contact us by email (by completing the form displayed), or by telephone (at the number displayed). Please note that if you have opted out of receiving promotional communications from us, Nikon may still send you non-promotional communications (such as, for example, information about your accounts or purchases).
For Nevada residents, Nikon does not currently sell personal information as defined under Nevada law. However, Nevada law gives Nevada consumers the right to request that a company not sell their personal information, even if their information isn’t currently being sold. If you are a Nevada consumer and wish to exercise this right, please submit your request by visiting https://www.nikonusa.com/en/about-nikon/contact-us.page and then contacting us either by email (by completing the form displayed) or by telephone (at the number displayed).
14. How To Contact Us
Updated June 1, 2020
California Personal Information We Collect
We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (California Personal Information). In particular, we have collected the following categories of California Personal Information within the last 12 months:
|A. Identifiers.||A real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.||Yes|
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
This category may overlap with other categories.
C. Protected classification characteristics under California or federal law.
|Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), veteran or military status, genetic information.||Yes|
|D. Commercial information.||Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.||Yes|
|E. Biometric information.||Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, faceprints, voiceprints, or other physical patterns.||Yes|
|F. Internet or other similar network activity.||Browsing history, cookies, search history, information on a consumer’s interaction with a website, application, or advertisement.||Yes|
|G. Geolocation data.||Physical location or movements.||Yes|
|H. Sensory data.||Audio, electronic, visual, or similar information.||Yes|
|I. Professional or employment-related information.||Current or past job history or performance evaluations.||Yes|
|J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).||Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.||Yes|
|K. Inferences drawn from other personal information.||Profiles reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.||Yes|
For the above categories (A) - (K), we obtain California Personal Information from a variety of sources.
These sources include:
- yourself, with respect to both online and offline interactions you may have with us or our service providers;
- other entities with whom you transact or with whom you maintain relationships who may deal with us on your behalf;
- the devices you use to access our websites, mobile applications, and online services;
- identity verification and fraud prevention services;
- marketing and analytics providers; public databases; social media platforms; and
Please note California Personal Information does not include publicly available information from government records, de-identified or aggregate consumer information, and personal information protected by certain other sector-specific federal or California statutes.
Our Use of California Personal Information
These business purposes include:
- Audits and reporting relating to particular transactions and interactions, including online interactions, you may have with us or others on our behalf;
- Detecting and protecting against security incidents, and malicious, deceptive, fraudulent or illegal activity, and prosecuting the same;
- Debugging to identify and repair errors in our systems;
- Short-term, transient use including contextual customization of ads;
- Providing services on our behalf or on behalf of another, including creating, maintaining or servicing accounts; providing customer service and support; fulfilling transactions; verifying identity information; processing payments; and other services;
- Conducting internal research to develop and demonstrate technology;
- Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide;
- To personalize your experience with us;
- To better understand the needs and interests of consumers so we may more closely meet your needs and interests;
- To respond to your questions and requests;
- To notify you of promotional or special offers concerning our products and/or services;
- To allow you to participate in contests and/or sweepstakes and/or other interactive features and for us to communicate with you with respect to them;
- To allow you to post reviews or comments about our products and/or services;
- As part of our recruitment and employment activities including conducting interviews and background checks;
- To invite you to participate in surveys about our products and/or services; and
- To comply with applicable laws and regulations.
Sharing of California Personal Information
- Disclosure of California Personal Information for Business Purposes
- Sale of California Personal Information
- Within the last 12 months, within the meaning of the CCPA, we have not sold any California Personal Information identified in categories (A)-(K) above.
We do not disclose California Personal Information of individuals we know to be under the age of 16 to third parties for monetary or other valuable consideration as a “sale” under the CCPA without affirmative authorization. If you are an individual under the age of 16, please do not submit any California Personal Information to us unless we have received the affirmative authorization described in the “Right to Opt Out and Right to Opt In” Section F below in this California Specific Addendum.
- Within the last 12 months, within the meaning of the CCPA, we have not sold any California Personal Information identified in categories (A)-(K) above.
California Rights and Choices
You have certain rights related to your California Personal Information. You may exercise these rights free of charge except as otherwise provided by applicable law. We endeavor to respond to your request promptly upon verification and as required by applicable law.
- Right to Know/Portability
You have the right to request that we disclose to you:
- the categories of California Personal Information we have collected about you;
- the categories of sources from which the California Personal Information is collected;
- our business or commercial purpose for collecting or selling California Personal Information;
- the categories of third parties with whom we share California Personal Information; and
- the specific pieces of information we have collected about you. To protect your privacy and security, we may redact this information to the extent it is sensitive personal information.
To the extent that we sell your California Personal Information within the meaning of the CCPA or disclose such information for a business purpose, you may request that we disclose to you:
- the categories of California Personal Information that we have collected about you;
- the categories of California Personal Information about you that we have sold within the meaning of the CCPA and the categories of third parties to whom the California Personal Information was sold, by category or categories of personal information for each third party to whom the California personal information was sold; and
- the categories of California Personal Information about you that we disclosed for a business purpose.
- Right to Delete
You have the right to request that we delete California Personal Information about you which we have collected from you. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- debug products to identify and repair errors that impair existing intended functionality.
- exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- comply with a legal obligation.
- make other internal and lawful uses of that information that are compatible with the context in which you provided it.
- How to Submit a Request
You may request to exercise these rights by:
- Verifiable Request
As required under applicable law, we take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide information sufficient to allow us to reasonably verify you are the person about whom we collected personal information and to describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. For example, we may request that you provide us with at least two data points that match those that we maintain about you; or, for highly sensitive information, we may require that we match three pieces of personal information you provide to us with personal information we maintain about you, together with obtaining a signed declaration from you confirming that you are the consumer whose personal information is the subject of the request. Requests for deletion of sensitive data may require more stringent verification and that you reconfirm your identity before deletion. We may deny a request or limit our response to your exercise of the above rights as permitted under applicable law.
- Agent Authorization and Disability Access
You may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. As permitted by law, we may require additional verification in response to a request even if you choose to use an agent. Unless the agent provides us with a valid Power of Attorney, we may require a consumer to verify their identity with us separately. You may also make a verifiable consumer request on behalf of your minor child.
- Right to Opt Out and Right to Opt In (Do Not Sell My Personal Information)
Although we are not currently selling California Personal Information, if you are 16 years of age or older, you have the right to direct us to not sell your California Personal Information at any time should this change in the future (the “right to opt out”). and this election shall be effective for a period of twelve (12) months. We do not sell the California Personal Information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to California Personal Information sales may opt-out of future sales at any time.
- To submit an opt-out request, please complete our Rights Request Form available by clicking here.
Nondiscrimination and Financial Incentives
We will not discriminate against you because of your exercise of any of the above rights, or any other rights under the CCPA, including by:
- denying you goods or services;
- charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
- providing you a different level or quality of goods or services; or
- suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We currently do not provide any financial incentive programs.
Other California Privacy Rights
- California Do Not Track Disclosure
Our websites, apps and other online services are not designed to respond to “Do Not Track” requests from website browsers.
- Other California Privacy Rights
Under California’s “Shine the Light” law (Civil Code Section § 1798.83), if you are a California resident, you may, one time per calendar year, request a notice regarding the categories of personally identifiable information disclosed by Nikon (if any) during the immediately preceding 12-month period to third parties for their own direct marketing purposes, and the name and address of any such third parties. To obtain such a notice, please send a written request by postal mail to Nikon Inc., 1300 Walt Whitman Road, Melville, New York 11747, Attention: Legal Department.
Changes to this California-specific Addendum
We reserve the right to amend this California-specific addendum at our discretion and at any time. When we make changes to this California-specific addendum, we will post the update notice on the applicable Nikon-owned website and update the notices effective date. Your continued use of our Nikon-owned website following the posting of changes constitutes your acceptance of such changes.
You may contact us with questions or concerns about our privacy policies or practices and your choices and rights under California law by visiting https://www.nikonusa.com/en/about-nikon/contact-us.page and then completing the form to contact us by email; or by contacting us in writing at Nikon Inc., 1300 Walt Whitman Road, Melville, New York 11747, Attention: Legal Department.