Bright Ideas: Tips and Techniques for Photographing Jewelry


Whatever reason you have for photographing jewelry, the shiny little treasures will present particular challenges. They're shiny, for one thing, and they're small and can feature complex, detailed designs. Their silver, gold and bright, clear surfaces and variety of colors can be tough to light. Tougher still is preventing flare, reflection, hot spots and...well, you get the picture. Or you don't.

The good news is that none of the above really matters, as there's a basic approach to jewelry photography that, with a little preparation, produces sparkling results.

To prove the point, we asked commercial photographer extraordinaire Jody Dole to turn his talents—and a Nikon D810 DSLR, an SB-900 Speedlight or two, a couple of lenses and a few essential accessories—to the task of turning gems into charming images, and doing it without fuss or bother.

Of course we took notes.

A Smaller Room. The key to getting great results is to control the light you'll need to illuminate your subjects, and the simplest way to control it is to confine it to a small space. The best way to do that is to get a light tent. It'll soften and diffuse the light and provide consistent results. A Google search will offer up lots of choices for that piece of gear. Jody uses an older model Photek Digital Lighthouse Shooting Tent. Measuring 18x18x27.5 inches, it came with white Plexiglas and black cloth insert bases. "No matter the brand," Jody says, "I suggest a light tent that has a large opening so it's easy to position your camera and lens."

Keep Things Clean. The jewelry has to be free of dust, dirt, debris, smudges and fingerprints. When you're shooting close to a subject, any stray bit of anything will be immediately evident when you view the images on a monitor or in a print. "Canned air is one of the most important things to have when photographing jewelry," Jody says. "And a soft, lint-free microfiber cloth is good, too. I use the cloth first, then a blast of air. And I still check each image in post production in case it needs a bit of dusting off in Photoshop."

Position is Everything. Position of the Speedlights, that is. Check the accompanying setup photos for Jody's preferred placement, which was arrived at by equal parts experience and experimentation. "It's logical to have some top light and some sidelight," he says. Test shots will show how the positioning of one or two Speedlights is affecting the image. "Using two lights will increase the dimensionality of the piece of jewelry, and affect how the shadows fall from the shapes and curves of each piece. Basically it's trial and error until you start to get results you like; then you've got a base to work from. It's how the light falling on a section or part of the jewelry, and how it will highlight the piece that will determine what you change or adjust.'

Position is Everything, Part 2. Then there's the position of the camera and lens in relation to the position of the jewelry. A light tent with a large opening gives you options. "I want a lot of wiggle room on the placement of the camera and lens," Jody says, "so I can find the most flattering angle, and the one that gives me choices for depth-of-field. If I'm looking at an opaque piece of jewelry, it's going to feel better to my eye if it's being photographed sharp front to back. If it's a piece of jewelry with some transparency to it, the camera position will be somewhat lower so that the piece's color and translucency comes through and provides more impact. In some cases it's okay if the back of the piece is a little out of focus—I'm creating a feeling of the piece, not an actual rendering."

Make Arrangements. With the jewelry inside the light tent, Jody will move the tripod-mounted camera. "Up a little, down a little, this way or that until I find a position that looks good. Then I'll lock the camera down and use a pair of tweezers to start to arrange and maneuver the jewelry into a symmetrical, attractive pose. I don't try to do both at once—maneuver the camera and the jewelry at the same time. I get the camera position and angle, then adjust the jewelry." That said, there might be a little adjustment of the camera at the end of the jewelry arrangement. In some cases, Jody can leave the camera locked down for the next item, but it's likely each piece is best served by its own camera position and angle. "You do whatever the item requires; you'll see what works best."

Lens Choice. Jody prefers Micro-NIKKORs for close-up work, and used his AF-S Micro NIKKOR 60mm f/2.8G ED and AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED for these photos. They provide a good working distance (the distance between the front of the lens and the subject you're photographing) and a 1:1 (life-size) reproduction ratio. He used both manual and autofocus modes. "I tended to manually focus on the real close-ups and the smaller single pieces, like earrings. They're larger in the frame and it's easier to achieve critical focus. For the somewhat wider views where I can pick the focus point, I relied on autofocus—it's usually more accurate than manual, especially when I'm concentrating on composition and arrangement of the piece."

Options and Choices

If a 60mm or 105mm Micro-NIKKOR isn't among your lenses or on your wish list, the AF-S DX Micro-NIKKOR 40mm f/2.8G or the AF-S DX Micro NIKKOR 85mm f/3.5G ED VR offer the working distances necessary to photograph with a setup similar to Jody's. You can also check the close-focusing distance of the NIKKOR you have and work within that distance. You may be able to zoom in tight enough to get the shot you want. Nikon also offers a DSLR close-up lens that when attached to NIKKOR lenses that have a 52mm filter thread will shorten the minimum focusing distance of the lens.

Keep It Simple. At least at first. Placing jewelry on wood, metal or glass blocks or other props can make for really interesting photos, but adding anything to your jewelry setups adds complexity. It's best to start with and master the basics before moving on. "Introducing props makes for more complex lighting," Jody says. "Jewelry has a surface that you light for; if you introduce another surface, you've added another texture, and you'll most likely need to change the position of the lights or even add additional Speedlights to the setup."

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