Folks not paying attention to your images? Maybe you're not asking yourself the right questions.
It's a simplification to say that Anya Anti's ideas line up with two of our favorite photo-related questions: "What if?" and "Why not?"
The difference is that our "what ifs" are likely pretty standard: What if we stood here? What if we framed the shot this way? What if we used a micro lens? Anya's "what ifs" are a lot more imaginative.
And while our "why nots" might require easy adjustments or acquisitions, hers call for high confidence in her ideas and a sense of adventure in carrying them out.
For example: Let's say Anya's planning a visit to the Faroe Islands. When she checks out the landscape online she sees houses with rooftops covered in grass.
At this point we might think, Wow, that'll be pretty cool to photograph.
Anya, however, has a different reaction: "I thought, This is so amazing. How can I interpret it? And then I thought, Well, what if I were going to be the one who's going to be covering those roofs?" Obviously she's going to need a lot of grass. And a hammer.
That's Anya's approach. You could call it stream-of-consciousness photography, and while we might let our imaginations run away with reality and let it go at that, Anya doesn't. After the idea, and sometimes during its execution, comes the work: planned, meticulous, almost always built on or around props; sometimes followed by software manipulations.
Simply, Anya's images are not bound by reality. Equally important, she has fearless faith in her ideas.
It didn't start out that way, though.
Create, Not Capture
At the start, Anya photographed anything and everything that interested her as she experimented with styles and subjects. "Landscapes, cityscapes, my friends, my cat—I was just trying to figure out what I liked," she says. "Then I started to do portraiture, and I got interested in it." She began posting her photos to social media and photo sites, but they got little or no attention. "It was a bit frustrating for me because I wanted them to."
The turning point came with her decision to create rather than capture the moment. "It was not me trying to figure out what to do to impress people," she says. "it was something I really wanted to do and something I was really proud of, and I loved the result."
She was also proud that she didn't have to force herself in that direction. "I was always drawn to the original, not the ordinary, and I think [the ideas] came to me organically—but that doesn't mean they come from out of nowhere. I live in society, in a culture—I get influenced by a lot of things. Tim Burton is one of my favorite filmmakers, but that's just an example of how cinematography can inspire you to create work and how it can influence you to create something that you can interpret in your own way."
Anya accepts the influence, but it's inspiration, not imitation that drives her, and that inspiration runs along a path of creativity marked by three tenets: look, interpret, transform.
"Creating a photograph doesn't mean I just press a button and what I get in the frame is the picture," she says of her method. Her "what if" includes "what if I cannot just capture a moment but create it by using anything—props, paint, set design, Photoshop. My photography is not documentary, it's not commercial, it doesn't present a product. It's fine art, which means I can do whatever I want."
So can we all. That's one of the great benefits of bordering-on-magic digital photography. Not everyone is convinced, though. "I get these comments online," Anya says. 'Okay, your work is good, but it's not photography; it's digitalized.' She doesn't agree. She uses...let's call it "pure" photography to create the basic images. Then she’ll turn to the other imaging tools digital makes possible.
As far as what's going on in the photos, Anya says she doesn't always have a specific meaning. "Sometimes I have a clear message, and I try to make it obvious, but I'm okay if people interpret the work in their own way. If you are drawn to it and create a story, that's fine. I find it interesting how people come up with different stories and commentaries."
I love the quality of the image from the mirrorless camera. The sharpness is amazing with [native Z] lenses, and the resolution is mind blowing.
Part of the Process
A big plus to Anya's images is that she enjoys revealing how they were done. "It's always fun to tell people how the pictures were made." It's as if the explanation is integral to the process, and in a sense it is. "It's important that people understand that I don't Photoshop everything," she says. "I use a lot of props and do as much as possible on set. Most of the time about 80 percent of what you see is a real setup with real props and real backgrounds—I actually travel to locations most of the time."
As far as image software manipulations, she'll use them all if she needs to: overlays, composites, duplications, you-name it. "The amount of treatment depends on the photograph," she says. "Sometimes it's simply some retouching."
Because the original image is the basis for realizing the idea, the quality of that image is obviously important. The camera is a tool for her creativity, and her move to mirrorless—a Z 7 replaced her D600 a while ago—has made a difference. "I love the quality of the image from the mirrorless camera," she says. "The sharpness is amazing with [native Z] lenses, and the resolution is mind blowing. It's nice to be able to crop and not to lose detail, and I'm also excited by the [LCD] and touch menus. It's a great experience to have great equipment."
Obviously, we agree. When you deal in rendering realms of imagination, it is indeed nice to have confidence that image quality is your taken-for-granted first step. And we'd like to add that we're happy to be part of that process.