Nikon Americas USA

73ArticlesRemaining

4.8 Rating
10 Tips on How To Leverage Social Media in Your Photography Business

Dixie Dixon on leveraging social media for your…

NEW
Read
Viewing
4.7 Rating
Joe McNally

Commercial photojournalist Joe McNally is a Nikon Ambassador. Learn more about his photography.

NEW
Read
Viewing
0.0 Rating

Be the first to rate

Deanne Fitzmaurice

Photojournalist and filmmaker Deanne Fitzmaurice is a Nikon Ambassador. Learn more about her…

NEW
Read
Viewing
4.7 Rating
Cliff Mautner

Wedding and portrait photographer Cliff Mautner is a Nikon Ambassador. Learn more about his photography.

NEW
Read
Viewing
0.0 Rating

Be the first to rate

Joey Terrill

Commercial photographer Joey Terrill is a Nikon Ambassador. Learn more about his photography.

NEW
Read
Viewing
4.8 Rating
Ami Vitale

Photographer and multimedia journalist Ami Vitale is a Nikon Ambassador. Learn more about her photography.

NEW
Read
Viewing
5.0 Rating
Matthew Jordan Smith

Celebrity and fashion photographer Matthew Jordan Smith is a Nikon Ambassador. Learn more about his…

NEW
Read
Viewing
4.7 Rating
Tamara Lackey

Lifestyle portrait photographer Tamara Lackey is a Nikon Ambassador. Learn more about her photography.

NEW
Read
Viewing
4.3 Rating
Andrew Hancock

Sports photographer Andrew Hancock is a Nikon Ambassador. Learn more about his photography.

NEW
Read
Viewing
4.7 Rating
Robin Layton

Fine art/portrait photographer Robin Layton is a Nikon Ambassador. Learn more about her photography.

NEW
Read
Viewing
4.8 Rating
Lucas Gilman

Adventure sports and multimedia storyteller Lucas Gilman is a Nikon Ambassador. Learn more about his…

NEW
Read
Viewing
4.6 Rating
Dixie Dixon

Commercial and fashion photographer Dixie Dixon is a Nikon Ambassador. Learn more about her photography.

NEW
Read
Viewing
4.4 Rating
James Balog

Conservation photographer James Balog is a Nikon Ambassador. Learn more about his photography.

NEW
Read
Viewing
4.6 Rating
How to Create a Behind the Scenes Video for your Photography Business

Creating a BTS video with Dixie Dixon

NEW
Read
Viewing
3.5 Rating
Have Fun Shooting Selfies (Self-Portrait) Photos

Tips and tricks for taking great Selfies

Beginner

NEW
Read
Viewing
3.9 Rating
No Limits: For Better Photos, Think Like a Photojournalist

David Handschuh on thinking like a photojournalist

NEW
Read
Viewing
4.7 Rating
Building Your Creative Team

Dixie Dixon on building a creative support team

NEW
Read
Viewing
0.0 Rating

Be the first to rate

Mothers' Days: Good Timing and Great Locations Result in Memorable Maternity Photographs

Beth Wade discusses tips for…

NEW
Read
Viewing
4.8 Rating
Going Solo: A Two-Wheel Photo Journey Across Asia

Photojournalist Eleanor Moseman documents vanishing cultures

NEW
Read
Viewing
4.1 Rating
New Directions: The D750 Inspires Creating, and Sharing, New Images

Lindsay Silverman shoots with the D750 DSLR

NEW
Read
Viewing
4.7 Rating
Destination Europe: Do a Little Research, Then Go Light on the Gear

Blaine Harrington on travel photography in Europe

NEW
Read
Viewing
0.0 Rating

Be the first to rate

Which Media Card Do I Use With the KeyMission 360 Action Camera

Media card format and speed class type for KeyMission 360…

NEW
Read
Viewing
0.0 Rating

Be the first to rate

Which Media Card Do I Use With the KeyMission 170 Action Camera

Media card format and speed class type for KeyMission 170…

NEW
Read
Viewing
4.0 Rating
Create a Visual Meme With Your Photos & Quick Wit!

Learn how to create a Meme with your own digital photographs that you…

NEW
Read
Viewing
3.1 Rating
Using Your Nikon Camera's Built-in Wi-Fi

Step-by-step set-up guide to using the built-in Wi-Fi feature of Nikon cameras

NEW
Read
Viewing
3.0 Rating
Wired and Wireless File Transfer

Wired or wireless options lets you transfer image files from the camera to computer when…

NEW
Read
Viewing
4.0 Rating
Moving Pictures: The Learning Curve

Steve Heiner on starting at stills and going to video

NEW
Read
Viewing
3.4 Rating
Preserve and Protect: Got a Backup Plan for Your Photos?

Don't lose those precious photos. Make sure you've got a backup…

NEW
Read
Viewing
0.0 Rating

Be the first to rate

KeyMission 360 Workflow Options

Best workflow options for KeyMission 360

NEW
Read
Viewing
5.0 Rating
Photographing it All

With experience as a newspaper photographer and close to 20 years with Sports Illustrated, George…

NEW
Read
Viewing
4.6 Rating
Effects of Climate Change on Glaciers Through Time-Lapse

Jim Balog documents melting glaciers around the globe through…

NEW
Read
Viewing
3.8 Rating
Summit Series of Photography Workshops

Come to the Summit for the ultimate workshop experience in all areas of…

Advanced

NEW
Read
Viewing
3.5 Rating
First Look: The All-Seeing, 360° Nikon Action Cam

Corey Rich describes his experience shooting with the KeyMission 360

NEW
Read
Viewing
3.3 Rating
Getting the "Cool" Look

My daughter, Kiara, wanted some pictures of herself with her new guitar. She was looking for some…

Advanced

NEW
Read
Viewing
4.6 Rating
Techniques: Flower Power

Focus Stacking for Close-Up Depth and Detail

NEW
Read
Viewing
4.3 Rating
Route 66 Road Trip

Tom Bol travels Route 66 with a Df D-SLR

Beginner

NEW
Read
Viewing
3.2 Rating
Setting up the COOLPIX S800c

The COOLPIX S800c offers wireless connectivity, learn how to set it up easily

NEW
Read
Viewing
4.8 Rating
Create and Publish Your Own Photo Book

A photo book is a great way to share your images with the world.

NEW
Read
Viewing
4.2 Rating
D-Movie Mode

Nikon advances D-Movie functionality with groundbreaking technologies.

NEW
Read
Viewing
4.5 Rating
A Basic Look at the Basics of Exposure

The relationship between aperture, shutter speed and ISO is the basis of every…

Advanced

NEW
Read
Viewing
3.8 Rating
12 Tips for Better Vacation Photos

A dozen easy tips for taking better vacation pictures

Beginner

NEW
Read
Viewing
3.7 Rating
Nikon Capture NX-D Software

Overview of Nikon's software for image processing and editing

Beginner

NEW
Read
Viewing
4.4 Rating
Shooting Spectacular Sunrises and Sunsets

Jim Harmer’s tips for photographing at dawn and dusk

Advanced

NEW
Read
Viewing
4.5 Rating
A Photographic Expedition — Easter Island and Patagonia, Chile

Travel to Patagonia and Easter Island for a photographic…

NEW
Read
Viewing
4.8 Rating
Caring for your Nikon 1 Waterproof Housing

Regular maintenence and care of the WP-N1/WP-N2/WP-N3 will ensure its…

NEW
Read
Viewing
4.4 Rating
Versatile Views of the World of Wildlife:

Ron Magill field tests the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR lens

NEW
Read
Viewing
4.2 Rating
Bright Ideas: Tips and Techniques for Photographing Jewelry

Jody Dole on photographing jewelry

NEW
Read
Viewing
4.6 Rating
Photographing the Night Sky

Astrophotography: tips for making great images of the stars, moon and night sky time-lapse

Advanced

NEW
Read
Viewing

10 Tips on How To Leverage Social Media in Your Photography Business

Currently I utilize social media a ton in my business. It allows me to connect with current clients on a more personal level, attract new clients, showcase new projects, and ultimately drive traffic to my website. It’s a great way to grow your photography brand and business. Here are 10 useful tips on how to utilize social media effectively to grow your business from the start.

  1. Share your best work

    In the beginning of my career, I wasn’t very picky about what I shared online. Any new image I shot, I posted it but now that my business is established I only show my very best work online.  It’s important to only show the type of work that you actually want to get hired for. So for instance, if your dream is to specialize in shooting senior portraits but you are still shooting wedding work to pay the bills, only post your senior portrait work online because those are the clients you want to attract.

  2. Always put a watermark on your images

    You never know where your images could end up online so its helpful to have your name and website on each image. You wouldn’t believe how many people have told me they saw my work online somewhere.

  3. Put social media links on your website and vice versa

    When people are considering hiring you, they like to get an idea of who you are on a more personal level and social media allows them to do that. So having those links on your website is important. And just as important is having your website URL on your social media sites as well to drive traffic to your website.

  4. Share your adventures

    People love to know what you’re up to and social media gives you an outlet to share your adventures with people all over the world. I find it effective to post not only my images but also a story behind the image, tagging the people involved, and the lighting and Nikon Cameras/lenses I used. People love to know how you got the shot and sharing that shows potential clients that you know what you’re doing.

  5. Engage with your clients online by responding to their posts

    The key to social media really is engagement. You can have millions of followers online but it doesn’t do much good unless people engage with you and your brand. So I’ve found it best to let everything grow organically and respond to people online who post on my images. It keeps it fresh.

  6. How to determine which sites are appropriate for your business?

    The truth is the more social sites you’re on the better. But if you have limited time and you want to focus on just one or two social media sites, it’s important to consider your potential clients—what sites are they checking regularly?

  7. What times of day are best for posting?

    It’s important to consider your ideal customer and think about when they’re online. Do they work 9-5 jobs? If so, it might be best to post early in the morning or even lunch time because that’s when they might be on social media.  

  8. Keep it professional

    I keep it pretty professional online. There is a balancing act to sharing enough so that it gives people a glimpse into your world but you don’t want to over share so much that people grow tired of seeing you. I like to keep it a little mysterious and overall professional but not void of personality.

  9. Create a unique and consistent brand experience

    Social media enables us to communicate our brand and I have found it is important to keep it consistent. So in my posts, I try to express my own personality in the language that I use, which is also consistent throughout my website, emails and social media. I also tend to use the same logos on everything so people can recognize my work and brand. Everything you do online is an outward expression of you and your brand so keep it consistent.

  10. Make your social media presence as unique as you are

    Your images are an outward expression of who you are and so is your social media presence!  So make it as unique as you are and you’ll be connecting with a captivated audience before you know it.

Dixie Dixon is a Nikon Ambassador.

Learn more about Dixie on her ambassador page.

Welcome to
Nikon Learn & Explore

We've made it easy to find all the videos, tutorials &
stories you care about, get tips and advice from pros,
learn new shooting techniques, discover classes and
workshops—in short, help you find new inspiration
every time you visit. (And we hope you visit often.)

Get the Learn & Explore iPhone App

Access all the photography techniques, advice and inspiration of Nikon's Learn & Explore anytime, anywhere with the free app for iPhone®, iPod touch® and iPad®.
photo of two iPhones with the Nikon L&E app on the screens

Take Today's Poll

Make your opinion count and check back often to participate in new polls.

Attend Nikon School

Take your photographic knowledge to the next level; get a working understanding of your camera's features; learn how to create DSLR videos; discover how to edit your images using Capture NX2 software and more.

Butterflies photo taken by Joel Sartore, Nikon Ambassador and Nikon School logo

Subscribe to the
L&E e-Newsletter

And get great tips and techniques to try next time you go shooting!

L&E e-newsletter examples graphic

Learn photo & video terms!

Learn & Explore features an expansive glossary of over 800 photographic terms. Visit the L&E glossary to learn about specific Nikon camera features or more general photographic or video terms and definitions. Browse the glossary by letter, number or icon.
glossary graphic
Nikon Photo Contest 2016-2017 logo

Enter the Nikon Photo Contest 2016-2017

Nikon is once again announcing the dates of its global photo contest. The entry period is now open, and will run from October 17, 2016 through February 27, 2017. Visit the website to learn about the categories, find out how to enter and more.