Nikon Americas USA


My A of the Day Project

An editor I know maintains that imaging technology always sparks new photo ideas. I was skeptical about that. I like to think that a photographer—like me, for example—always has ideas and is just waiting for technology to catch up so he can turn them into cool images. Now I’m not so sure. Since I’ve begun shooting with the COOLPIX A, I’ve been doing some things I’d never before thought of doing. Like the greatest of all self-assignments: the photo a day, or as I call it, the A of the day. The COOLPIX A was the perfect camera for the project. I’d get superior quality photographs from the camera’s DX-format sensor, and with its super-fast response—the A can go from off to ready in a split second—I’d always be ready to turn observations into images. Plus I could program two sets of custom settings to quickly capture the photos I wanted in the way I wanted them. (I often have one setting to shoot in monochrome mode—that’s the way I have the camera set most of the time—and the other to shoot color images.)

I travel a lot, and sharing the results of my A of the day project and my street photography helps me connect with my family, friends, colleagues and other photographers when I’m on the road.

Once I committed to the photo-per-day project, I started to notice potential in everyday events, and I began to enjoy not only the results, but the challenge: showcase my best efforts; don’t repeat; trigger an emotional response; tell a story. I also started to think that the COOLPIX A is going to be the pro shooter’s choice for a fast, compact and capable off-duty, social-situation camera.

The A also inspired my version of street photography. I hang the camera around my neck, and with the optional WU-1a wireless mobile adapter in place and using Nikon’s wireless transfer app, I can look at my cell phone, see what the camera’s 28mm lens sees and fire the camera from the phone. My hands never raise the camera to my eye, and because the A is so quiet, no one’s aware a photo has been taken. I’m just a guy on the street with his smartphone up to his face.

Of course I can also send photos from the camera to my phone and tablet for upload to social media and e-mail. As manager of professional relations and product marketing for NPS (Nikon Professional Services), I travel a lot, and sharing the results of my A of the day project and my street photography helps me connect with my family, friends, colleagues and other photographers when I’m on the road. For the people closest to me, it’s evidence that taking and sharing pictures isn’t just part of my job, it’s part of my life.

Welcome to
Nikon Learn & Explore

We've made it easy to find all the videos, tutorials &
stories you care about, get tips and advice from pros,
learn new shooting techniques, discover classes and
workshops—in short, help you find new inspiration
every time you visit. (And we hope you visit often.)

Get the Learn & Explore iPhone App

Access all the photography techniques, advice and inspiration of Nikon's Learn & Explore anytime, anywhere with the free app for iPhone®, iPod touch® and iPad®.
photo of two iPhones with the Nikon L&E app on the screens

Take Today's Poll

Make your opinion count and check back often to participate in new polls.

Attend Nikon School

Take your photographic knowledge to the next level; get a working understanding of your camera's features; learn how to create DSLR videos; discover how to edit your images using Capture NX2 software and more.

Nikon School logo and Brian Skerry underwater photo of fish on a reef

Subscribe to the
L&E e-Newsletter

And get great tips and techniques to try next time you go shooting!

L&E e-newsletter examples graphic

Learn photo & video terms!

Learn & Explore features an expansive glossary of over 800 photographic terms. Visit the L&E glossary to learn about specific Nikon camera features or more general photographic or video terms and definitions. Browse the glossary by letter, number or icon.
glossary graphic