Nikon Americas USA


Competitive Edge

If you don’t pay attention to the commerce, you don’t get to create the art. Of course, it might be the pressure of the commerce that drives the creation of that art.

That’s what we got from the first few minutes of talking with Andrew Hancock, who shoots sports and action images for a number of clients, perhaps most notably Sports Illustrated.

“When you’re on assignment for SI you have to come back with the best photos,” Andy says. “That’s what they expect, and that’s what I expect from myself, but there are a lot of good photographers out there and it’s a constant challenge. There’s always the pressure of being surrounded by the best shooters in the business and trying to outthink them.”

So for a swim event, put the camera in the water. Motorcycle race? Bring out the tripod for extreme pans against a graphic background. Basketball game? Set up the strobes for some creative shadow play.

“There’s a lot of stress,” Andy says, “but I enjoy it. It motivates me to always be thinking out of the box, always trying to come up with something different, something no one else is going to get.”

What did we get from many more minutes talking with Andy? That every picture has its competitive edge.

Andrew Hancock is a Nikon Ambassador.

Learn more about his work on his Ambassador page.

Welcome to the NEW
Nikon Learn & Explore

We've redesigned the site to make it easier to find
stories you care about, get tips and advice from pros,
learn new shooting techniques, discover classes and
workshops—in short, help you find new inspiration
every time you visit. (And we hope you visit often.)

Get the Learn & Explore iPhone App

Access all the photography techniques, advice and inspiration of Nikon's Learn & Explore anytime, anywhere with the free app for iPhone®, iPod touch® and iPad®.
photo of two iPhones with the Nikon L&E app on the screens

Take Today's Poll

Along with the new look of Learn & Explore, we've added polls. Make your opinion count and check back often to participate in new polls.

Attend Nikon School

Take your photographic knowledge to the next level; get a working understanding of your camera's features; learn how to create DSLR videos; discover how to edit your images using Capture NX2 software and more.

Check out a Digitutor

Learn more about the Nikon DSLR or Nikon 1 camera you own by watching an interactive product tutorial!
image of a Nikon DSLR and Digitutor screenshot illustration

Subscribe to the
L&E e-Newsletter

And get great tips and techniques to try next time you go shooting!

L&E e-newsletter examples graphic

Learn new photo and video terms!

Learn & Explore features an expansive glossary of over 800 photographic terms. Visit the L&E glossary to learn about specific Nikon camera features or more general photographic or video terms and definitions. Browse the glossary by letter, number or icon.
glossary terms graphic