NIKON AND GASTON LUGA UNVEIL COLLABORATION: A NEW BACKPACK MADE FOR CREATORS

Nikon Inc. is thrilled to announce a collaboration with lifestyle brand Gaston Luga, a backpack and accessory brand renowned or its high-quality, functional products, to launch a new Gaston Luga GL X Nikon backpack. Additionally, as a limited-time exclusive on the Nikon Store, customers who purchase a Nikon Z f will receive the bag for free, creating a complementary combination of timeless design and modern functionality.

With a shared passion for meticulous craftsmanship and an unwavering attention to detail, this collaboration between Nikon and Gaston Luga delves into the artistry found in creation; empowering individuals to discover themselves on the journey of creation, exemplifying how "life is a work of art." 

Exclusive Nikon Store Offer
From May 1 to June 30, 2024, customers who purchase a Nikon Z f body or Nikon Z f lens kit from the Nikon Store will receive the Gaston Luga GL X Nikon bag for free. Terms and conditions will apply. See the Nikon Store website for additional details.

Collaboration Complements Nikon’s Z f, a Revolutionary Mirrorless Camera
At the heart of Nikon’s Z f lies a realm of unparalleled possibilities. With advanced video capabilities and amazing image quality, the new mirrorless camera merges the iconic exterior design of the Nikon FM2 with the cutting-edge technology of a full-frame/FX-format sensor.

Z f Primary Features:

• Modern mirrorless technology combined with timeless design and satisfying analog controls
• First Nikon full-frame/FX-format camera to feature a vari-angle monitor
• Built with the leading-edge EXPEED 7 processor for revolutionary, advanced imaging capabilities
• All-new dedicated monochrome switch for black-and-white photography
• Pixel Shift shooting mode for increased resolution and improved color reproduction
• Enhanced Vibration Reduction performance for sharp, steady shots
• Fast AF with precise subject detection, even in manual focus

Launch of All-New Specially Designed GL X Nikon Backpack
The all-new specially-designed backpack by Gaston Luga is meticulously crafted to cater to the needs of content creators. The backpack offers excellent protection for one’s camera and equipment, ensuring effortless organization with its thoughtfully designed compartments. With its uncompromising style and functionality, the backpack serves as the perfect companion for every creator’s artistic journey — allowing them to seamlessly carry their gear wherever their travels or creative endeavors take them.

"We believe that life is a work of art, waiting to be discovered," expressed Jonas Wistrand, CEO, Gaston Luga AB. "With the new Z f and GL X Nikon backpack as  a steadfast companion, content creators can confidently embark on their journey of self-exploration, capturing moments of joy and the richness of life with Nikon. Together, we invite the bold and curious to embrace the call to create and appreciate the boundless beauty that surrounds us every day. Gaston Luga's dedication to functional aesthetics and Nikon's cutting-edge imaging technology converge to push the boundaries of content creation through this collaboration.” 

Specifications of the GL X Nikon Backpack

• Premium, water-resistant material
• Equipped with a detachable camera holder and adjustable dividers
• Inner pockets that fit both a laptop and tablet
• Fully opens like a suitcase

Price and Availability
The new Nikon Z f is currently available for a suggested retail price of $1999.95* for the body only, with the retro-styled NIKKOR Z 40mm f/2.0 SE for an SRP of $2239.95*, or with a NIKKOR Z 24-70mm f/4 S lens for an SRP of $2599.95*. The additional color options are available as body-only for an SRP of $2099.95* exclusively from the Nikon Store. For more information about the latest Nikon products, including the large collection of NIKKOR Z lenses and the entire lineup of Z mirrorless cameras, please visit Nikonusa.com.

About Gaston Luga
Founded in Stockholm, Gaston Luga is a lifestyle brand that artfully blends form and functionality, curating everyday essentials with a distinct aesthetic touch. By meticulously designing products tailored to the urban environment, they offer a harmonious balance of functionality, durability, and timeless style. Gaston Luga remains unwavering in their commitment to sustainability, ensuring their ethically sourced and environmentally friendly creations empower both people and planet. 
Learn more: https://en.gastonluga.com/

About Nikon 
Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Inc. distributes consumer and professional Z Series mirrorless cameras, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, X, YouTube, Instagram, TikTok, Vimeo and Flickr.

# # #

Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.

• Free Gaston Luga bag with purchase of a Z f camera or Z f camera kit offer is subject to applicable taxes and shipping charges, if any, and is available to Nikon Store retail customers only. Product availability is subject to Nikon Store inventory and may be limited. Offer may be discontinued at Nikon Store's sole discretion. Offer is subject to all applicable Nikon Store Terms and Conditions of Sale. Offer valid May 1, 2024 at 12:00 A.M. ET until June 30, 2024 at 11:59 P.M. ET to Nikon Store retail customers only. Offer valid only in the 50 United States and the District of Columbia. Offer not valid on previous purchases. Void where prohibited by law. Nikon Store Free Gaston Luga bag with purchase of a Z f camera or Z f camera kit offer does not apply to any used, refurbished or reconditioned products or product combinations.

 

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Nikon Inc. is thrilled to announce a collaboration with lifestyle brand Gaston Luga, a backpack and accessory brand renowned or its high-quality, functional products, to launch a new Gaston Luga GL X Nikon backpack. Additionally, as a limited-time exclusive on the Nikon Store, customers who purchase a Nikon Z f will receive the bag for free, creating a complementary combination of timeless design and modern functionality.

With a shared passion for meticulous craftsmanship and an unwavering attention to detail, this collaboration between Nikon and Gaston Luga delves into the artistry found in creation; empowering individuals to discover themselves on the journey of creation, exemplifying how "life is a work of art." 

Exclusive Nikon Store Offer
From May 1 to June 30, 2024, customers who purchase a Nikon Z f body or Nikon Z f lens kit from the Nikon Store will receive the Gaston Luga GL X Nikon bag for free. Terms and conditions will apply. See the Nikon Store website for additional details.

Collaboration Complements Nikon’s Z f, a Revolutionary Mirrorless Camera
At the heart of Nikon’s Z f lies a realm of unparalleled possibilities. With advanced video capabilities and amazing image quality, the new mirrorless camera merges the iconic exterior design of the Nikon FM2 with the cutting-edge technology of a full-frame/FX-format sensor.

Z f Primary Features:

• Modern mirrorless technology combined with timeless design and satisfying analog controls
• First Nikon full-frame/FX-format camera to feature a vari-angle monitor
• Built with the leading-edge EXPEED 7 processor for revolutionary, advanced imaging capabilities
• All-new dedicated monochrome switch for black-and-white photography
• Pixel Shift shooting mode for increased resolution and improved color reproduction
• Enhanced Vibration Reduction performance for sharp, steady shots
• Fast AF with precise subject detection, even in manual focus

Launch of All-New Specially Designed GL X Nikon Backpack
The all-new specially-designed backpack by Gaston Luga is meticulously crafted to cater to the needs of content creators. The backpack offers excellent protection for one’s camera and equipment, ensuring effortless organization with its thoughtfully designed compartments. With its uncompromising style and functionality, the backpack serves as the perfect companion for every creator’s artistic journey — allowing them to seamlessly carry their gear wherever their travels or creative endeavors take them.

"We believe that life is a work of art, waiting to be discovered," expressed Jonas Wistrand, CEO, Gaston Luga AB. "With the new Z f and GL X Nikon backpack as  a steadfast companion, content creators can confidently embark on their journey of self-exploration, capturing moments of joy and the richness of life with Nikon. Together, we invite the bold and curious to embrace the call to create and appreciate the boundless beauty that surrounds us every day. Gaston Luga's dedication to functional aesthetics and Nikon's cutting-edge imaging technology converge to push the boundaries of content creation through this collaboration.” 

Specifications of the GL X Nikon Backpack

• Premium, water-resistant material
• Equipped with a detachable camera holder and adjustable dividers
• Inner pockets that fit both a laptop and tablet
• Fully opens like a suitcase

Price and Availability
The new Nikon Z f is currently available for a suggested retail price of $1999.95* for the body only, with the retro-styled NIKKOR Z 40mm f/2.0 SE for an SRP of $2239.95*, or with a NIKKOR Z 24-70mm f/4 S lens for an SRP of $2599.95*. The additional color options are available as body-only for an SRP of $2099.95* exclusively from the Nikon Store. For more information about the latest Nikon products, including the large collection of NIKKOR Z lenses and the entire lineup of Z mirrorless cameras, please visit Nikonusa.com.

About Gaston Luga
Founded in Stockholm, Gaston Luga is a lifestyle brand that artfully blends form and functionality, curating everyday essentials with a distinct aesthetic touch. By meticulously designing products tailored to the urban environment, they offer a harmonious balance of functionality, durability, and timeless style. Gaston Luga remains unwavering in their commitment to sustainability, ensuring their ethically sourced and environmentally friendly creations empower both people and planet. 
Learn more: https://en.gastonluga.com/

About Nikon 
Nikon Inc. is a world leader in digital imaging, precision optics and technologies for photo and video capture; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables visual storytelling and content creation. Nikon Inc. distributes consumer and professional Z Series mirrorless cameras, digital SLR cameras, a vast array of NIKKOR and NIKKOR Z lenses, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, X, YouTube, Instagram, TikTok, Vimeo and Flickr.

# # #

Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer.

• Free Gaston Luga bag with purchase of a Z f camera or Z f camera kit offer is subject to applicable taxes and shipping charges, if any, and is available to Nikon Store retail customers only. Product availability is subject to Nikon Store inventory and may be limited. Offer may be discontinued at Nikon Store's sole discretion. Offer is subject to all applicable Nikon Store Terms and Conditions of Sale. Offer valid May 1, 2024 at 12:00 A.M. ET until June 30, 2024 at 11:59 P.M. ET to Nikon Store retail customers only. Offer valid only in the 50 United States and the District of Columbia. Offer not valid on previous purchases. Void where prohibited by law. Nikon Store Free Gaston Luga bag with purchase of a Z f camera or Z f camera kit offer does not apply to any used, refurbished or reconditioned products or product combinations.

 

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.