Offer valid from January 27, 2019 through March 31, 2019

Trade up to

Trade-In Value

Get top dollar for any working interchangeable lens camera*

+

Up to $400 Bonus

Get a trade-in bonus up to $400 toward a new Nikon Z series camera*

5 Stars
“This is a fantastic piece of equipment! Beautifully crafted, light weight and ergonomically correct.”
– CMPL, Z 7 Owner
Z 7 and Z 6 Cameras

Ready for the most advanced, cutting edge camera technology?

Trade in your old camera for a revolutionary new Nikon Z series camera between January 27 and March 31, 2019 and get up to $400 in addition to your camera's trade in-value. It's never been easier to trade up to the latest in imaging technology. Get started at the Nikon Store or at a participating Nikon Authorized Dealer.*

Trade-In Value

Get top dollar for any working interchangeable lens camera*

+

Up to $400 Bonus

Get a trade-in bonus up to $400 toward a new Nikon Z series camera*

5 Stars
“Fits my hand as if custom made, all controls & buttons exactly where I want them. Quick, responsive. Bright, well-resolved VF and LCD. Spot-on focusing.”
– magisterludi, Z 6 Owner
Nikon Lens ClusterNikon Lens Cluster

Keep shooting the lenses you love.

The Optional Mount Adapter FTZ makes any Z series camera work seamlessly with approximately 360 renowned NIKKOR lenses. With the Z system's in-body Vibration Reduction you can get even better results from the Nikkor lenses you already know and love.

Save an additional $100

when you purchase the Mount Adapter FTZ with a new Z series camera

Lens not included.
Nikon Lens Cluster
5 Stars
“I can highly recommend the Z 7 and don't forget to get the FTZ adapter. This little device gives you access to most F mount lenses without any compromises.”
– Artshooter, Z 7 Owner

What the experts are saying about Z

What proud owners are saying about Z

5 Stars
“It is as if Nikon had asked me exactly what I wanted.”
– drjim, Z 6 Owner
5 Stars
“Feels like a Nikon, very important as others had parts that were too small for my hands.”
– Djsmith, Z 7 Owner
5 Stars
“The ability of this camera to flex and customize to the individual user/purpose is simply unmatched.”
– TJPPhoto, Z 7 Owner
5 Stars
“I absolutely love the in-body-image stabilization that even works well with non-VR lenses.”
– GuyGabriel, Z 7 Owner
5 Stars
“The Z 7 is a complete camera, delivering on the very high expectations that I had for a full-frame mirrorless camera
from Nikon.”
– AbeK, Z 7 Owner
5 Stars
“This camera has made photography fun again!”
– HandsoffmyNikon, Z 7 Owner

Hurry! The Nikon Trade Up to Z event ends March 31st.

Trade Up Now

*Trade in any one (1) working interchangeable lens camera to the Nikon Store or a participating Nikon Authorized Dealer between January 27, 2019 and March 31, 2019 and receive an additional $200.00 for a new Nikon Z 6 camera or $400.00 for a new Nikon Z 7 camera to the trade-in amount given by the Dealer or Nikon Store for your purchase of one (1) Nikon Z 6 or Z 7 camera:

Purchasing online from the Nikon Store

Step 1: Get an estimate for your trade-in

Complete our trade-in request form and enter the make, model and condition of your camera. For most Nikon cameras, the Nikon Store will provide an instant estimate. For other cameras, the Nikon Store will provide an estimate within approximately 48 hours (excluding weekends and holidays).

Step 2: Ship your trade-in to Nikon

If you accept the Nikon Store’s estimate, you will be provided with a prepaid UPS shipping label, packing list and shipping instructions. Drop off your package at a UPS shipping facility before March 27, 2019 (the last business day before the promotion ends).

Step 3: Purchase a new Nikon Z 7 or new Nikon Z 6 from the Nikon Store

Once your trade-in ships, Nikon will send you a discount code by email for your trade-in value bonus of either $400.00 for a new Nikon Z 7 or $200.00 for a new Nikon Z 6. Purchase a new Nikon Z 7 or new Nikon Z 6 from the Nikon Store and use your discount code during checkout before the promotion ends on March 31, 2019. Discount code expires 11:59PM ET on March 31, 2019.

Step 4: Get your trade-in credit

After you’ve purchased your new Nikon Z 7 or new Nikon Z 6 and Nikon has received and evaluated your trade-in interchangeable lens camera, the Nikon Store will issue a credit to your original payment method for the amount of your final trade-in value. Please understand the final trade-in credit may be lower than Nikon’s estimate based on Nikon’s evaluation. You’ll receive an email when your credit is issued. (Please allow 1–2 billing cycles to appear on your credit statement.)

Purchasing from a Nikon Authorized Dealer

Participating Nikon Authorized Dealers will add $200.00 for a Z 6 Camera or $400.00 for a Z 7 Camera to the trade-in amount given by the Dealer to a consumer purchaser for the trade-in of one operating interchangeable lens camera when purchasing one new Nikon Z 6 Camera or Z 7 Camera from the Dealer during the period of January 27, 2019 through March 31, 2019. Dealer determines its trade-in amount in its sole discretion and Dealer’s trade-in amount may vary according to condition and age of trade-in. To be eligible for $200.00 or $400.00 added amounts, both the Dealer’s trade-in amount and $200.00 or $400.00 added amount must be applied to the purchase price of a consumer’s purchase of a new Nikon Z 6 Camera or Z 7 Camera. $200.00 or $400.00 added amounts are not cash equivalents, may not be redeemed for cash, and are available only for the purchase of a new Nikon Z 6 Camera or Z 7 Camera at the time of trade-in. $200.00 or $400.00 added amounts are cancelled and forfeited if the Nikon Z 6 Camera or Z 7 Camera is returned for any reason or cause whatsoever. Interchangeable lens trade-in camera must be surrendered at the time of trade-in (for online transactions, physical receipt by the Dealer or written or electronic notification from the carrier is considered an act of surrender). $200.00 or $400.00 added amount can be applied toward the purchase of one new Nikon Z 6 Camera or Z 7 Camera only. Multiple $200.00 or $400.00 added amounts cannot be applied towards the purchase of the same Nikon Z 6 Camera or Z 7 Camera. Nikon Z 6 Camera or Z 7 Camera purchase must be simultaneous with trade-in of the interchangeable lens trade-in camera. There is no responsibility whatsoever on the part of Nikon and its dealers for any images stored in a traded-in interchangeable lens camera memory or memory card left in a traded-in interchangeable lens camera.

**Mount Adapter FTZ price after instant savings is subject to applicable taxes and shipping charges, if any, and is available to retail customers only at the Nikon Store or participating Nikon Authorized Dealers. Product availability is subject to the Nikon Store’s or Dealer’s inventory and may be limited. Offer may be discontinued at Nikon Inc.’s sole discretion. Offer valid January 27, 2019 at 12:00 A.M. ET until March 31, 2019 at 11:59 P.M. ET to retail customers only at the Nikon Store or participating Nikon Authorized Dealers. Offer valid only in the 50 United States and the District of Columbia. Offer not valid on previous purchases. Void where prohibited by law. Nikon Instant Savings offers do not apply to any used, refurbished or reconditioned products or product combinations.

All Nikon products include Nikon Inc. limited warranty. Images are for illustrative purposes only. All Nikon trademarks are trademarks of Nikon Corporation. Nikon Authorized Dealers set their own selling prices, which may vary. Nikon is not responsible for typographical errors.

Mirrorless Lens Overview

Mirrorless Lens Overview

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Trade Up to Z

How it Works

Trade in any one (1) working interchangeable lens camera to the Nikon Store or a participating Nikon Authorized Dealer between January 27, 2019 and March 31, 2019 and receive an additional $200.00 for a new Nikon Z 6 camera or $400.00 for a new Nikon Z 7 camera to the trade-in amount given by the Dealer or Nikon Store for your purchase of one (1) Nikon Z 6 or Z 7 camera.

Participating Nikon Authorized Dealer will add $200.00 for a Z 6 Camera or $400.00 for a Z 7 Camera to the trade-in amount given by the Dealer to a consumer purchaser for the trade-in of one operating interchangeable lens camera when purchasing one new Nikon Z 6 Camera or Z 7 Camera from the Dealer during the period of January 27, 2019 through March 31, 2019. Dealer determines its trade-in amount in its sole discretion and Dealer’s trade-in amount may vary according to condition and age of trade-in. To be eligible for $200.00 or $400.00 added amounts, both the Dealer’s trade-in amount and $200.00 or $400.00 added amount must be applied to the purchase price of a consumer’s purchase of a new Nikon Z 6 Camera or Z 7 Camera. $200.00 or $400.00 added amounts are not cash equivalents, may not be redeemed for cash, and are available only for the purchase of a new Nikon Z 6 Camera or Z 7 Camera at the time of trade-in. $200.00 or $400.00 added amounts are cancelled and forfeited if the Nikon Z 6 Camera or Z 7 Camera is returned for any reason or cause whatsoever. Interchangeable lens trade-in camera must be surrendered at the time of trade-in (for online transactions, physical receipt by the Dealer or written or electronic notification from the carrier is considered an act of surrender). $200.00 or $400.00 added amount can be applied toward the purchase of one new Nikon Z 6 Camera or Z 7 Camera only. Multiple $200.00 or $400.00 added amounts cannot be applied towards the purchase of the same Nikon Z 6 Camera or Z 7 Camera. Nikon Z 6 Camera or Z 7 Camera purchase must be simultaneous with trade-in of the interchangeable lens trade-in camera. There is no responsibility whatsoever on the part of Nikon and its dealers for any images stored in a traded-in interchangeable lens camera memory or memory card left in a traded-in interchangeable lens camera.